http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
xxxvi, 478 p. : ill. (chiefly col.) ; 28 cm.
1. Mass media literacy -- 2. Media technology -- 3. Media economics -- 4. Ink on paper -- 5. Sound media -- 6. Motion media -- 7. New media landscape -- 8. News -- 9. Entertainment -- 10. Public relations -- 11. Advertising -- 12. Mass audiences -- 13. Mass media effects -- 14. Governance and mass media -- 15. Mass media globalization -- 16. Media law -- 17. Ethics
Includes bibliographical references and index