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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000077735 |
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20120902093000.0 |
| 008 |
120531s2011 onc eng |
| 020 |
|
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|a 1926692950 (hardback : alk. paper)
|
| 020 |
|
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|a 9781926692951 (hardback : alk. paper)
|
| 050 |
0 |
0 |
|a P90
|b .M37 2011
|
| 090 |
0 |
0 |
|a P90
|b .M37 2011
|
| 245 |
0 |
0 |
|a Mass Communication :
|b issues, perspectives and techniques
|c Jason R. Detrani, [editor]
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| 260 |
|
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|a Oakville, Ontario :
|b Apple Academic Press ,
|c c2011
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| 300 |
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|a 314 p. :
|b ill. ;
|c 25 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. Working with the media -- 2. Media, conflict prevention, and peace building : mapping the edges -- 3. Assessing information needs and communication -- 4. Parables and paradigms : an introduction to using communication theories in outdoor recreation research -- 5. Widland fire and fuel management : principles for effective communication -- 6. Benefits of an educational program for journalists on media coverage of HIV/AIDS in developing countries -- 7. Issues in evaluating mass media-based health communication campaigns -- 8. The impact of mass media campaigns on intentions to use the female condom in Tanzania -- 9. Taipei's use of a multi-channel mass risk communication program to rapidly reverse an epidemic of highly communicable disease -- 10. Egypt violence against women study media coverage of violence against women -- 11. What are the roles and responsibilities of the media in disseminating health information? -- 12. Communication gap : the disconnect between what scientists say and what the public hears -- 13. Communication and marketing as tools to cultivate the public's health : a proposed "people and places" framework -- 14. Mass media theory, leveraging relationships, and reliable strategic communication effects -- 15. Re-examination of mixed media communication : the impact of voice, data link, and mixed air traffic control environment
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| 520 |
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|a Addresses many pressing concerns in Mass communication today, such as communicating information to the public about emergency procedures in the face of disasters and emergencies, the media's role in public health campaigns, and more. This book also explores mass media theory and incorporating media strategies into peace-building campaigns
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| 650 |
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0 |
|a Mass media
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| 700 |
1 |
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|a Detrani, Jason R. ,
|d 1965- ,
|e author
|
| 999 |
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|a 1000148041
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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| 999 |
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|a 1000148042
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|