Mass Communication : issues, perspectives and techniques
Addresses many pressing concerns in Mass communication today, such as communicating information to the public about emergency procedures in the face of disasters and emergencies, the media's role in public health campaigns, and more. This book also explores mass media theory and incorporating m...
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| Format: | Book |
| Language: | English |
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Oakville, Ontario :
Apple Academic Press ,
c2011
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| Summary: | Addresses many pressing concerns in Mass communication today, such as communicating information to the public about emergency procedures in the face of disasters and emergencies, the media's role in public health campaigns, and more. This book also explores mass media theory and incorporating media strategies into peace-building campaigns |
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| Physical Description: | 314 p. : ill. ; 25 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1926692950 (hardback : alk. paper) 9781926692951 (hardback : alk. paper) |