Mediawriting : print, broadcast, and public relations
MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic princ...
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Routledge ,
c2012
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| Edition: | 4th ed |
| Subjects: |
Table of Contents:
- 1. Communication theory and news values
- 2. Getting started: in the beginning is the lead
- 3. Legal considerations in media writing
- 4. Ethical decisions in writing and reporting
- 5. Basics of writing and editing
- 6. Basic news stories
- 7. Interviewing: gathering information from people
- 8. Research in communication
- 9. Using quotations and sources in news stories
- 10. Features : alternatives story types
- 11. Preparing broadcast copy
- 12. Reporting for radio and television
- 13. Writing and reporting in the new New media
- 14. Writing news releases
- 15. Writing for organizational media
- 16. Advocacy and speechwriting
- 17. Advertising copywriting
- 18. Afterword: communication, the future, and you