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20121206093000.0 |
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110729s2012 nyu eng |
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|a 0203148975 (ebook)
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|a 0415888034 (paperback : alk. paper)
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|a 0415891809 (hardback : alk. paper)
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|a 9780203148976 (ebook)
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|a 9780415888035 (paperback : alk. paper)
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|a 9780415891806 (hardback : alk. paper)
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|a P96.A86
|b W45 2012
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| 090 |
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|a P96.A86
|b W45 2012
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| 100 |
1 |
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|a Whitaker, Wayne R. ,
|d 1940- ,
|e author
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| 245 |
1 |
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|a Mediawriting :
|b print, broadcast, and public relations
|c W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith
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|a 4th ed
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| 260 |
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|a New York :
|b Routledge ,
|c c2012
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| 300 |
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|a xix, 380 p. :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references and index
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|a 1. Communication theory and news values -- 2. Getting started: in the beginning is the lead -- 3. Legal considerations in media writing -- 4. Ethical decisions in writing and reporting -- 5. Basics of writing and editing -- 6. Basic news stories -- 7. Interviewing: gathering information from people -- 8. Research in communication -- 9. Using quotations and sources in news stories -- 10. Features : alternatives story types -- 11. Preparing broadcast copy -- 12. Reporting for radio and television -- 13. Writing and reporting in the new New media -- 14. Writing news releases -- 15. Writing for organizational media -- 16. Advocacy and speechwriting -- 17. Advertising copywriting -- 18. Afterword: communication, the future, and you
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| 520 |
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|a MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting.Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful
media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals.Further updates and features include:Increased attention to computer-assisted reporting, the preparation of online copy, and social media applications Two new chapters on lead writing and new new media A separate chapter focused solely on ethics Explanatory
"how to" boxes that help students understand and retain main themes Illustrative "It Happened to Me" vignettes from the authors professional experiences Discussion questions and exercises at the end of every chapter Suggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalism In addition to new multimedia elements,
the fourth editions companion website will feature enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus
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| 650 |
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|a Broadcast journalism
|x Authorship
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| 650 |
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|a Journalism
|x Authorship
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| 650 |
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|a Mass media
|x Authorship
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| 650 |
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|a Public relations
|x Authorship
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| 700 |
1 |
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|a Ramsey, Janet E. ,
|e author
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| 700 |
1 |
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|a Smith, Ronald D. ,
|d 1948- ,
|e author
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| 999 |
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|a 1000150186
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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| 999 |
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|a 1000150187
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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