Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ :
John Wiley & Sons ,
c2012
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| Subjects: | |
| Online Access: | ebrary Table of contents only Contributor biographical information Publisher description |
MARC
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| 005 | 20191020093000.0 | ||
| 008 | 120404s2012 nju b 001 0 eng d | ||
| 020 | |a 1118167465 | ||
| 020 | |a 9781118167465 | ||
| 050 | 0 | 0 | |a HM742 |b .P76 2012 |
| 090 | 0 | 0 | |a HM742 |b .P76 2012 |
| 100 | 1 | |a Proulx, Mike , |e author | |
| 245 | 1 | 0 | |a Social TV : |b how marketers can reach and engage audiences by connecting television to the web, social media, and mobile |c Mike Proulx, Stacey Shepatin |
| 260 | |a Hoboken, NJ : |b John Wiley & Sons , |c c2012 | ||
| 300 | |a 272 p. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references (p 245-258) and index | ||
| 650 | 0 | |a Online social networks | |
| 650 | 0 | |a Television program |x Internet marketing | |
| 700 | 1 | |a Shepatin, Stacey , |e author | |
| 856 | 4 | 0 | |u http://site.ebrary.com/id/10531498 |3 ebrary |
| 856 | 4 | 1 | |3 Table of contents only |u http://www.loc.gov/catdir/enhancements/fy1210/2011276785-t.html |
| 856 | 4 | 2 | |3 Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy1210/2011276785-b.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy1210/2011276785-d.html |
| 999 | |a 1000147541 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||