Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ :
John Wiley & Sons ,
c2012
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| Subjects: | |
| Online Access: | ebrary Table of contents only Contributor biographical information Publisher description |
| Physical Description: | 272 p. ; 24 cm. |
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| Bibliography: | Includes bibliographical references (p 245-258) and index |
| ISBN: | 1118167465 9781118167465 |