rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Event marketing
    sub title: how to successfully promote events, festivals, conventions, and expositions
  name:
    name part: Preston, Chris
    name part: 1961-
    role:
      role term: creator
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: nju
    place:
      place term: Hoboken, New Jersey
    publisher: John Wiley & Sons, Inc
    date issued: c2012
    date issued: 2012
    edition: 2nd ed
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xix, 300p. : ill. ; 24 cm.
  abstract: A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere--in the U.S
  table of contents: 1. What is an event and what is event marketing? -- 2. The evolution of event marketing -- 3. The theory and practice of event marketing -- 4. Sponsorship and cause-related event marketing -- 5. E-event marketing -- 6. Entertainment and festival event marketing -- 7. Corporate event marketing -- 8. Association, convention, and exhibition event marketing -- 9. Social event marketing -- 10. Future forces and trends in event marketing -- 11. Event marketing case studies
  note: C. A. Preston
  note: Includes bibliographical references (p. 273-293) and index
  subject:
    topic: Special events
    topic: Marketing
  classification: GT3405 .P74 2012
  identifier: 0470891076 (hardback : alk. paper)
  identifier: 9780470891070 (hardback : alk. paper)
  identifier: 9781118110713 (ebook)
  identifier: 9781118110720 (ebook)
  identifier: 9781118110737 (ebook)
  record info:
    record creation date: 120123
    record change date: 20121206093000.0
    record identifier: 0000077709