Business research methods
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Australia :
Cengage Learning ,
c2013
|
| Edition: | 9th ed |
| Subjects: |
Table of Contents:
- 1. Introduction
- 2. Beginning stages of the research process
- 3. Research methods for collecting primary data
- 4. Measurement concepts
- 5. Sampling and fieldwork
- 6. Data analysis and presentation
- 7. Comprehensive cases with computerized databases