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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000077457 |
| 005 |
20131223093000.0 |
| 008 |
120520s2013 at eng |
| 020 |
|
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|a 1111826927 (hardback : alk. paper)
|
| 020 |
|
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|a 1111826943 (student ed.)
|
| 020 |
|
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|a 9781111826925 (hardback :alk. paper)
|
| 020 |
|
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|a 9781111826949 (student ed.)
|
| 050 |
0 |
0 |
|a HD30.4
|b .B87 2013
|
| 090 |
0 |
0 |
|a HD30.4
|b .B87 2013
|
| 245 |
0 |
0 |
|a Business research methods
|c William G. Zikmund ... [et al.]
|
| 250 |
|
|
|a 9th ed
|
| 260 |
|
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|a Australia :
|b Cengage Learning ,
|c c2013
|
| 300 |
|
|
|a xxv, 670 p. :
|b ill. ;
|c 28 cm.
|
| 500 |
|
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|a Includes index
|
| 505 |
0 |
|
|a 1. Introduction -- 2. Beginning stages of the research process -- 3. Research methods for collecting primary data -- 4. Measurement concepts -- 5. Sampling and fieldwork -- 6. Data analysis and presentation -- 7. Comprehensive cases with computerized databases
|
| 650 |
|
0 |
|a Business
|x Research
|
| 650 |
|
0 |
|a Management
|x Research
|
| 700 |
1 |
|
|a Zikmund, William G. ,
|e author
|
| 999 |
|
|
|a 1000148062
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000148063
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000158243
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|