Strategic management : concepts and cases

Bibliographic Details
Main Author: David, Fred R. (Author)
Format: Book
Language:English
Published: Harlow : Pearson , c2011
Edition:13th ed
Subjects:

MARC

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020 |a 0137034997 (hardback : alk. paper) 
020 |a 0273755994 (paperback : alk. paper) 
020 |a 9780137034994 (hardback : alk. paper) 
020 |a 9780273755999 (paperback : alk. paper) 
050 0 0 |a HD30.28   |b .D38 2011 
090 0 0 |a HD30.28   |b .D38 2011 
100 1 |a David, Fred R. ,   |e author 
245 1 0 |a Strategic management :   |b concepts and cases   |c Fred R. David 
250 |a 13th ed 
260 |a Harlow :   |b Pearson ,   |c c2011 
300 |a 306 p. :   |b ill. (some col.) ;   |c 28 cm. 
500 |a Global edition 
504 |a Includes bibliographical references and index 
505 0 |a 1. The nature of strategic management -- 2. The business vision and mission -- 3. The external assessment -- 4. The internal assessment -- 5. Strategies in action -- 6. Strategy analysis and choice -- 7. Implementing strategies : management and operations issues -- 8. Implementing strategies : marketing, finance/accounting, R&D, and MIS issues -- 9. Strategy review, evaluation, and control -- 10. Business ethics/social responsibility/environmental sustainability -- 11. Global/international issues 
650 0 |a Strategic planning 
650 0 |a Strategic planning   |v Case studies 
999 |a 1000151154   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus