Business communication essentials

Bibliographic Details
Main Authors: Bovee, Courtland L. (Author), Thill, John V. (Author)
Format: Book
Language:English
Published: Upper Saddle River, New Jersey : Pearson , c2012
Edition:5th ed
Subjects:
Table of Contents:
  • 1. Understanding business communication in today's workplace
  • 2. Mastering team skills and interpersonal communication
  • 3. Planning business messages
  • 4. Writing business messages
  • 5. Completing business messages
  • 6. Crafting messages for electronic media
  • 7. Writing routine and positive messages
  • 8. Writing negative messages
  • 9. Writing persuasive messages
  • 10. Understanding and planning reports and proposals
  • 11. Writing and completing reports and proposals
  • 12. Developing oral and online presentations
  • 13. Building careers and writing resumes
  • 14. Applying and interviewing for employment