Basic marketing research : integration of social media
For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, New Jersey :
Pearson ,
c2012
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| Edition: | 4th ed |
| Subjects: |
Table of Contents:
- 1. Introduction and early phases of marketing research
- 2. Research design formulation
- 3. Data collection, analysis, and reporting