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120514s2012 nju eng |
| 020 |
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|a 0132570181 (paperback : alk. paper)
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| 020 |
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|a 9780132570183 (paperback : alk. paper)
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| 050 |
0 |
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|a HF5415.2
|b .M35 2012
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| 090 |
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|a HF5415.2
|b .M35 2012
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| 100 |
1 |
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|a Malhotra, Naresh K. ,
|e author
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| 245 |
1 |
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|a Basic marketing research :
|b integration of social media
|c Naresh K. Malhotra
|
| 250 |
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|a 4th ed
|
| 260 |
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|a Upper Saddle River, New Jersey :
|b Pearson ,
|c c2012
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| 300 |
|
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|a 672 p. :
|b ill. (some col.) ;
|c 28 cm.
|
| 500 |
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|a Previous ed.: 2009."International edition"
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| 504 |
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|a Includes bibliographical references (p. 650-660) and index
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| 505 |
0 |
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|a 1. Introduction and early phases of marketing research -- 2. Research design formulation -- 3. Data collection, analysis, and reporting
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| 520 |
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|a For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions
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| 650 |
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0 |
|a Marketing research
|
| 999 |
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|a 1000151202
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|