Basic marketing research : integration of social media
For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, New Jersey :
Pearson ,
c2012
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| Edition: | 4th ed |
| Subjects: |
| Summary: | For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions |
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| Item Description: | Previous ed.: 2009."International edition" |
| Physical Description: | 672 p. : ill. (some col.) ; 28 cm. |
| Bibliography: | Includes bibliographical references (p. 650-660) and index |
| ISBN: | 0132570181 (paperback : alk. paper) 9780132570183 (paperback : alk. paper) |