Basic marketing research integration of social media

Bibliographic Details
Main Author: Malhotra, Naresh K. (Author)
Format: Book
Language:English
Published: Upper Saddle River, New Jersey Pearson c2012
Edition:4th ed
Subjects:
Description
Physical Description:672 p. ill. (some col.) 28 cm
ISBN:0132570181 (paperback : alk. paper)
9780132570183 (paperback : alk. paper)