Islamic branding and marketing : creating a global Islamic business

Islamic branding and marketing : creating a global Islamic business

Islamic Branding and Marketing: Creating a Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population and is projected to grow by about 35 percent in the nex...

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Bibliographic Details
Main Author: Temporal, Paul (Author)
Format: Book
Language:English
Published: Singapore : John Wiley & Sons (Asia) , c2011
Subjects:
Consumers > Islamic countries > Psychology
Marketing > Islamic countries
Online Access:Table of contents

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