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120226s2009 nyu eng |
| 020 |
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|a 0415993113 (hardback : alk. paper)
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|a 0415993121 (paperback : alk. paper)
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|a 9780415993111 (hardback : alk. paper)
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|a 9780415993128 (paperback : alk. paper)
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|a P96.P75
|b H37 2009
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|a P96.P75
|b H37 2009
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| 100 |
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|a Harris, Richard Jackson ,
|e author
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| 245 |
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|a A congintive psychology of mass communication
|c Richard Jackson Harris
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| 250 |
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|a 5th ed
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| 260 |
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|a New York :
|b Routledge ,
|c c2009
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| 300 |
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|a xii, 463 p. :
|b ill. ;
|c 23 cm.
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| 490 |
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|a Communication series
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| 504 |
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|a Includes bibliographical references (p. 371-449) and index
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|a 1. Mass communication in our wired society : the changing media landscape -- 2. Research and theory in mass communication : how we study media scientifically -- 3. The psychology of media use : tapping into our deepest selves -- 4. Media portrayals of groups : distorted social mirrors -- 5. Advertising : baiting, catching, and reeling us in -- 6. Sports, music, and religion : emotion on display -- 7. News : setting the agenda about the world -- 8. Politics : using news and advertising to win elections -- 9. Violence : watching all that mayhem really matters -- 10. Sex :pornography, innuendo, and rape as a turn-on -- 11. Socially positive media : teaching about health and other good things -- 12. Responding to media : getting our two cents in
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| 520 |
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|a Examines how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior
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| 650 |
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|a Mass media
|x Psychological aspects
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| 999 |
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|a 1000146894
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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| 999 |
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|a 1000146895
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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