The PDMA handbook of new product development
| Main Authors: | Castellion, George (Author), Griffin, Abbie (Author), Kahn, Kenneth B. (Author) |
|---|---|
| Corporate Author: | Product Development & Management Association |
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey
Wiley
c2005
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Wiley Online Library |
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