Marketing : real people, real choices
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River :
Pearson/Prentice Hall ,
c2008
|
| Edition: | 5th ed. |
| Subjects: |
Table of Contents:
- 1. Making marketing value decisions
- 2. Understanding consumers' value needs
- 3. Creating the value proposition
- 4. Communicating the value proposition
- 5. Delivering the value proposition