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00000cam a2200000 7i4500 |
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20111102093000.0 |
| 008 |
111011s2008 nju eng |
| 020 |
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|a 013157910X (pbk.)
|
| 020 |
|
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|a 9780131579101 (pbk)
|
| 050 |
0 |
0 |
|a HF5415.35
|b .S65 2008
|
| 090 |
0 |
0 |
|a HF5415.35
|b .S65 2008
|
| 100 |
1 |
|
|a Solomon, Michael R. ,
|e author
|
| 245 |
1 |
0 |
|a Marketing :
|b real people, real choices
|c Michael R. Solomon, Greg W. Marshall and Elnora W. Stuart
|
| 250 |
|
|
|a 5th ed.
|
| 260 |
|
|
|a Upper Saddle River :
|b Pearson/Prentice Hall ,
|c c2008
|
| 300 |
|
|
|a xxxii, 608 p :
|b ill. (some col.) ;
|c 28 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 505 |
0 |
|
|a 1. Making marketing value decisions -- 2. Understanding consumers' value needs -- 3. Creating the value proposition -- 4. Communicating the value proposition -- 5. Delivering the value proposition
|
| 650 |
|
0 |
|a Marketing
|
| 650 |
|
0 |
|a Marketing
|v Textbooks
|
| 650 |
|
0 |
|a Marketing
|x Vocational guidance
|
| 700 |
1 |
|
|a Marshall, Greg W. ,
|e author
|
| 700 |
1 |
|
|a Stuart, Elnora W. ,
|e author
|
| 999 |
|
|
|a 1000141554
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|