Marketing : real people, real choices
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River :
Pearson/Prentice Hall ,
c2008
|
| Edition: | 5th ed. |
| Subjects: |
| Physical Description: | xxxii, 608 p : ill. (some col.) ; 28 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 013157910X (pbk.) 9780131579101 (pbk) |