Marketing real people, real choices
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River
Pearson/Prentice Hall
c2008
|
| Edition: | 5th ed. |
| Subjects: |
| Physical Description: | xxxii, 608 p ill. (some col.) 28 cm |
|---|---|
| ISBN: | 013157910X (pbk.) 9780131579101 (pbk) |