The globalization of advertising : agencies, cities and spaces of creativity
This text unpacks the contemporary structure and spatial organization of global advertising agencies and reveals how global agencies operate as transnationally integrated organizations. It focuses on how the role of New York, Detroit and Los Angeles in advertising work has changed radically over the...
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London :
Routledge ,
c2011
|
| Subjects: |
Similar Items
Advertising
by: Norris, James S. , 1915-
Published: (1980)
by: Norris, James S. , 1915-
Published: (1980)
Advertising
by: Norris, James S. , 1915-
Published: (1984)
by: Norris, James S. , 1915-
Published: (1984)
Advertising creative : strategy, copy + design
by: Altstiel, Tom, et al.
Published: (2010)
by: Altstiel, Tom, et al.
Published: (2010)
Advertising
by: Hackley, Christopher E.
Published: (2010)
by: Hackley, Christopher E.
Published: (2010)
Advertising
by: Wright, John Sherman , 1920-, et al.
Published: (1982)
by: Wright, John Sherman , 1920-, et al.
Published: (1982)
Advertising : principles and practice
by: Wells, William , 1926-, et al.
Published: (1992)
by: Wells, William , 1926-, et al.
Published: (1992)
Advertising and promotion : an integrated marketing communications
by: Hackley, Christopher E.
Published: (2010)
by: Hackley, Christopher E.
Published: (2010)
How to advertise
by: Roman, Kenneth, et al.
Published: (1979)
by: Roman, Kenneth, et al.
Published: (1979)
The advertiser's manual
by: Baker, Stephen , 1921-2004
Published: (1988)
by: Baker, Stephen , 1921-2004
Published: (1988)
The practice of advertising
by: Hart, Norman A.
Published: (1990)
by: Hart, Norman A.
Published: (1990)
Advertising : principles and effective IMC practice
by: Wells, William , 1926-
Published: (2007)
by: Wells, William , 1926-
Published: (2007)
Creative strategy and tactics in advertising : a managerial approach to copywriting and production
by: Zeigler, Sherilyn K., et al.
Published: (1981)
by: Zeigler, Sherilyn K., et al.
Published: (1981)
Kleppner's Advertising procedure
by: Lane, W. Ronald , 1940-, et al.
Published: (2011)
by: Lane, W. Ronald , 1940-, et al.
Published: (2011)
Advertising [electronic resource]
by: MacRury, Iain
Published: (2009)
by: MacRury, Iain
Published: (2009)
Kleppner's advertising procedure
by: Russell, J. Thomas, et al.
Published: (1993)
by: Russell, J. Thomas, et al.
Published: (1993)
Tested advertising methods
by: Caples, John
Published: (1974)
by: Caples, John
Published: (1974)
Kleppner's advertising procedure
by: Kleppner, Otto , 1899-, et al.
Published: (1988)
by: Kleppner, Otto , 1899-, et al.
Published: (1988)
Advertising management
by: Aaker, David A., et al.
Published: (1983)
by: Aaker, David A., et al.
Published: (1983)
Otto Kleppner's advertising procedure
by: Kleppner, Otto , 1899-, et al.
Published: (1986)
by: Kleppner, Otto , 1899-, et al.
Published: (1986)
Advertising and communication management
by: Ray, Michael L.
Published: (1982)
by: Ray, Michael L.
Published: (1982)
Strategic advertising campaigns
by: Schultz, Don E., et al.
Published: (1984)
by: Schultz, Don E., et al.
Published: (1984)
The advertising handbook
by: Brierley, Sean , 1966-, et al.
Published: (2009)
by: Brierley, Sean , 1966-, et al.
Published: (2009)
Creative strategies : idea management for marketing, advertising, media and design
by: Pricken, Mario
Published: (2010)
by: Pricken, Mario
Published: (2010)
Advertising : an integrated marketing communication perspective
by: Belch, George E. [ (George Edward)] , 1951-
Published: (2012)
by: Belch, George E. [ (George Edward)] , 1951-
Published: (2012)
The advertising answerbook : a guide for business and professional people
by: Betancourt, Hal
Published: (1982)
by: Betancourt, Hal
Published: (1982)
Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E. [ (George Edward)] , 1951-, et al.
Published: (2007)
by: Belch, George E. [ (George Edward)] , 1951-, et al.
Published: (2007)
Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E. [ (George Edward)] , 1951-, et al.
Published: (2007)
by: Belch, George E. [ (George Edward)] , 1951-, et al.
Published: (2007)
Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E. [ (George Edward)] , 1951-, et al.
Published: (2012)
by: Belch, George E. [ (George Edward)] , 1951-, et al.
Published: (2012)
Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E. [ (George Edward)] , 1951-, et al.
Published: (2015)
by: Belch, George E. [ (George Edward)] , 1951-, et al.
Published: (2015)
Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E. [ (George Edward)] , 1951-, et al.
Published: (2018)
by: Belch, George E. [ (George Edward)] , 1951-, et al.
Published: (2018)
Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E. [ (George Edward)] , 1951-
Published: (2004)
by: Belch, George E. [ (George Edward)] , 1951-
Published: (2004)
Ad critique : how to deconstruct ads in order to build better advertising
by: Tag, Nancy R.
Published: (2012)
by: Tag, Nancy R.
Published: (2012)
Introduction to advertising and promotion management
by: Belch, George E. [ (George Edward)] , 1951-, et al.
Published: (1990)
by: Belch, George E. [ (George Edward)] , 1951-, et al.
Published: (1990)
Cases in advertising and promotion management
by: Quelch, John A., et al.
Published: (1987)
by: Quelch, John A., et al.
Published: (1987)
Cases in advertising and promotion management
by: Quelch, John A., et al.
Published: (1991)
by: Quelch, John A., et al.
Published: (1991)
How to promote, publicize, and advertise your growing business : getting the word out without spending a fortune
by: Baker, Kim , 1955-, et al.
Published: (1992)
by: Baker, Kim , 1955-, et al.
Published: (1992)