The globalization of advertising : agencies, cities and spaces of creativity

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The globalization of advertising : agencies, cities and spaces of creativity

This text unpacks the contemporary structure and spatial organization of global advertising agencies and reveals how global agencies operate as transnationally integrated organizations. It focuses on how the role of New York, Detroit and Los Angeles in advertising work has changed radically over the...

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Bibliographic Details
Main Author:	Faulconbridge, James R. (Author)
Format:	Book
Language:	English
Published:	London : Routledge , c2011
Subjects:	Advertising Globalization > Economic aspects

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