rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: globalization of advertising
    sub title: agencies, cities and spaces of creativity
  name:
    name part: Faulconbridge, James R.
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: enk
    place:
      place term: London
    publisher: Routledge
    date issued: c2011
    date issued: 2011
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xii, 189 p. : ill. ; 24 cm.
  abstract: This text unpacks the contemporary structure and spatial organization of global advertising agencies and reveals how global agencies operate as transnationally integrated organizations. It focuses on how the role of New York, Detroit and Los Angeles in advertising work has changed radically over the years
  table of contents: 1. Introduction -- 2. The global advertising agency -- 3. Cities and the grounding of global advertising work -- 4. Cities and advertising globalization: New York, Los Angeles, and Detroit in a global perspective -- 5. Agencies and advertising globalization : coordinating interactions with clients and consumers -- 6. New York City : from centre of global advertising to a global advertising centre -- 7. Los Angeles : a paradoxically "local" creative city -- 8. Detroit : market change and a city falling outside of the global space economy -- 9. Coda : agencies, cities, and recession -- 10. Conclusions : advertising agencies and cities in the space economy
  note: James R. Faulconbridge ... [et al.]
  note: Includes bibliographical references (p. [173]-184) and index
  subject:
    topic: Advertising
  subject:
    topic: Globalization
    topic: Economic aspects
  classification: HF5823 .G56 2011
  identifier: 0203860896 (ebook)
  identifier: 0415567165 (hardback : alk. paper)
  identifier: 9780203860892 (ebook)
  identifier: 9780415567169 (hardback : alk. paper)
  record info:
    record creation date: 110915
    record change date: 20120103093000.0
    record identifier: 0000075307