Reputation management : the key to successful public relations and corporate communication
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Taylor & Francis ,
2010
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| Edition: | 2nd ed. |
| Subjects: |
Table of Contents:
- 1. Reputation management
- 2. Ethics and communication
- 3. Media relations
- 4. Social media
- 5. Organizational communication
- 6. Goverement relations
- - 7. Community relations
- 8. Investor relations
- 9. Global corporate communication
- 10. Integrated communication
- 11. Issues management
- 12. Crisis management
- 13. Corporate responsibility
- 14. Public relations consulting