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110915s2011 nyu eng |
| 020 |
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|a 9780203876862
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| 020 |
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|a 9780415801843(alk. paper)
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| 020 |
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|a 9780415801850(pbk. : alk. paper)
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0 |
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|a HD59
|b .D66 2011
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| 090 |
0 |
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|a HD59
|b .D66 2011
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| 100 |
1 |
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|a Doorley, John ,
|e author
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| 245 |
1 |
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|a Reputation management :
|b the key to successful public relations and corporate communication
|c John Doorley and Helio Fred Garcia
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| 250 |
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|a 2nd ed.
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| 260 |
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|a New York :
|b Taylor & Francis ,
|c 2010
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| 300 |
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|a xxvii, 428 p. ;
|c 26 cm.
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| 500 |
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|a includex index
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| 505 |
0 |
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|a 1. Reputation management -- 2. Ethics and communication -- 3. Media relations -- 4. Social media -- 5. Organizational communication -- 6. Goverement relations --- 7. Community relations -- 8. Investor relations -- 9. Global corporate communication -- 10. Integrated communication -- 11. Issues management -- 12. Crisis management -- 13. Corporate responsibility -- 14. Public relations consulting
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| 650 |
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0 |
|a Communication in organizations
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| 650 |
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0 |
|a Public relations
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| 700 |
1 |
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|a Garcia, Helio Fred ,
|e author
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| 999 |
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|a 1000143616
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|