rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Public relations in global culture contexts
    sub title: multi-paradigmatic perspectives
  name:
    name part: Bardhan, Nilanjana
    role:
      role term: author
  name:
    name part: Weaver, C. Kay
    name part: 1964-
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: nyu
    place:
      place term: New York
    publisher: Routledge
    date issued: c2011
    date issued: 2011
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xiv, 295 p. : ill. ; 24 cm.
  abstract: Providing a critical examination of public relations' contribution to globalization and international power relations, this title includes chapters that explore alternative paradigms, most notably interpretive and critical perspectives informed by qualitative research. It is suitable for students as well as practitioners of public relations
  table of contents: 1. Introduction: public relations in global cultural contexts -- 2. Critical perspectives in global public relations: theorizing power -- 3. How intercultural communication theory informs public relations practice in global settings -- 4. Culture, communication, and third culture building in public relations within global flux -- 5. Intercultural typologies and public relations research: a critique of Hofstede's dimensions -- 6. The need for a postmodern turn in global public relations -- 7. Critiquing the generic/specific public relations theory: the need to close the transnational knowledge gap -- 8. Public relations and marginalization in a global context: a postcolonial critique -- 9. Chi - based strategies for public relations in a globalizing world -- 10. Public relations, globalization, and culture: framing methodological debates and future directions
  note: edited by Nilanjana Bardhan, C. Kay Weaver
  note: Includes bibliographical references and index
  subject:
    topic: Public relations
  subject:
    topic: Public relations
    genre: Cross-cultural studies
  classification: HM1221 .P83 2011
  identifier: 0203866150 (ebook)
  identifier: 0415872855 (hardback : alk. paper)
  identifier: 0415872863 (paperback : alk. paper)
  identifier: 9780203866153 (ebook)
  identifier: 9780415872850 (hardback : alk. paper)
  identifier: 9780415872867 (paperback : alk. paper)
  identifier: http://www.loc.gov/catdir/enhancements/fy1114/2010024798-b.html
  related item:
    location:
      url: http://www.loc.gov/catdir/enhancements/fy1114/2010024798-b.html
  record info:
    record creation date: 110915
    record change date: 20120103093000.0
    record identifier: 0000075280