http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Public relations in global culture contexts
Providing a critical examination of public relations' contribution to globalization and international power relations, this title includes chapters that explore alternative paradigms, most notably interpretive and critical perspectives informed by qualitative research. It is suitable for students as well as practitioners of public relations
1. Introduction: public relations in global cultural contexts -- 2. Critical perspectives in global public relations: theorizing power -- 3. How intercultural communication theory informs public relations practice in global settings -- 4. Culture, communication, and third culture building in public relations within global flux -- 5. Intercultural typologies and public relations research: a critique of Hofstede's dimensions -- 6. The need for a postmodern turn in global public relations -- 7. Critiquing the generic/specific public relations theory: the need to close the transnational knowledge gap -- 8. Public relations and marginalization in a global context: a postcolonial critique -- 9. Chi - based strategies for public relations in a globalizing world -- 10. Public relations, globalization, and culture: framing methodological debates and future directions
edited by Nilanjana Bardhan, C. Kay Weaver
Includes bibliographical references and index