Public relations in global culture contexts : multi-paradigmatic perspectives
Providing a critical examination of public relations' contribution to globalization and international power relations, this title includes chapters that explore alternative paradigms, most notably interpretive and critical perspectives informed by qualitative research. It is suitable for studen...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Routledge ,
c2011
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| Series: | Communication series
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| Subjects: | |
| Online Access: | Contributor biographical information |
| Summary: | Providing a critical examination of public relations' contribution to globalization and international power relations, this title includes chapters that explore alternative paradigms, most notably interpretive and critical perspectives informed by qualitative research. It is suitable for students as well as practitioners of public relations |
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| Physical Description: | xiv, 295 p. : ill. ; 24 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0203866150 (ebook) 0415872855 (hardback : alk. paper) 0415872863 (paperback : alk. paper) 9780203866153 (ebook) 9780415872850 (hardback : alk. paper) 9780415872867 (paperback : alk. paper) |