Develop your PR skills
A guide to maximising your company's potential through PR. It helps the reader to gain an understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations, public relations and the internet, working with the media, how to...
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London ; Philadelphia :
KoganPage ,
c2010
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| Series: | Creating success
|
| Subjects: | |
| Online Access: | Table of contents only Contributor biographical information Publisher description |
Table of Contents:
- 1. Public relations in business: an introduction
- 2. Where PR sites with advertising and marketing
- 3. Understanding strategic public relations
- 4. Working with the media
- 5. PR and developments in online communications
- 6. Stakeholders and customers: how to develop and maximize relations
- 7. Crisis, what crisis?
- 8. Internal communications
- 9. Getting the facts right: using research to create a competitive edge
- 10. How much should good public relations cost?
- 11. PR championing ethics and sustainability