Develop your PR skills

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Develop your PR skills

A guide to maximising your company's potential through PR. It helps the reader to gain an understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations, public relations and the internet, working with the media, how to...

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Bibliographic Details
Main Authors:	Richardson, Neil , 1963 January 25- (Author), Laville, Lucy (Author)
Format:	Book
Language:	English
Published:	London ; Philadelphia : KoganPage , c2010
Series:	Creating success
Subjects:	Public relations
Online Access:	Table of contents only Contributor biographical information Publisher description

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