Develop your PR skills
A guide to maximising your company's potential through PR. It helps the reader to gain an understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations, public relations and the internet, working with the media, how to...
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London ; Philadelphia :
KoganPage ,
c2010
|
| Series: | Creating success
|
| Subjects: | |
| Online Access: | Table of contents only Contributor biographical information Publisher description |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000074835 | ||
| 005 | 20190328093000.0 | ||
| 008 | 110623s2010 enk eng | ||
| 020 | |a 0749459700 | ||
| 020 | |a 0749460458 (paperback : alk. paper) | ||
| 020 | |a 9780749459703 | ||
| 020 | |a 9780749459710 (e-ISBN) | ||
| 020 | |a 9780749460457 (paperback : alk. paper) | ||
| 050 | 0 | 0 | |a HD59 |b .R53 2010 |
| 090 | 0 | 0 | |a HD59 |b .R53 2010 |
| 100 | 1 | |a Richardson, Neil , |d 1963 January 25- , |e author | |
| 245 | 1 | 0 | |a Develop your PR skills |c Neil Richardson and Lucy Laville |
| 246 | 3 | 0 | |a Develop your public relations skills |
| 246 | 3 | 0 | |a Sunday times Develop your PR skills |
| 260 | |a London ; |a Philadelphia : |b KoganPage , |c c2010 | ||
| 300 | |a vii, 168 p. : |b ill. ; |c 22 cm. | ||
| 490 | 1 | |a Creating success | |
| 504 | |a Includes bibliographical references (p. [167]-168) | ||
| 505 | 0 | |a 1. Public relations in business: an introduction -- 2. Where PR sites with advertising and marketing -- 3. Understanding strategic public relations -- 4. Working with the media -- 5. PR and developments in online communications -- 6. Stakeholders and customers: how to develop and maximize relations -- 7. Crisis, what crisis? -- 8. Internal communications -- 9. Getting the facts right: using research to create a competitive edge -- 10. How much should good public relations cost? -- 11. PR championing ethics and sustainability | |
| 520 | |a A guide to maximising your company's potential through PR. It helps the reader to gain an understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders, and more | ||
| 650 | 0 | |a Public relations | |
| 700 | 1 | |a Laville, Lucy , |e author | |
| 856 | 4 | 1 | |3 Table of contents only |u http://www.loc.gov/catdir/enhancements/fy1101/2010000342-t.html |
| 856 | 4 | 2 | |3 Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy1101/2010000342-b.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy1101/2010000342-d.html |
| 999 | |a 1000141868 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||