Develop your PR skills
A guide to maximising your company's potential through PR. It helps the reader to gain an understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations, public relations and the internet, working with the media, how to...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London ; Philadelphia :
KoganPage ,
c2010
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| Series: | Creating success
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| Subjects: | |
| Online Access: | Table of contents only Contributor biographical information Publisher description |
| Summary: | A guide to maximising your company's potential through PR. It helps the reader to gain an understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders, and more |
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| Physical Description: | vii, 168 p. : ill. ; 22 cm. |
| Bibliography: | Includes bibliographical references (p. [167]-168) |
| ISBN: | 0749459700 0749460458 (paperback : alk. paper) 9780749459703 9780749459710 (e-ISBN) 9780749460457 (paperback : alk. paper) |