The fundamentals of marketing
Introduces the fundamentals of marketing communications to non-business students. This book teaches students how marketing organisations successfully move from product concept through to successful brand and the tools used to make brands as strong as they can be. It shows how these tools are used to...
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| Format: | Book |
| Language: | English |
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Lausanne, Switzerland ; Worthing, West Sussex U. K. :
Ava Academia ,
c2010
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Table of Contents:
- 1. The business of marketing
- 2. Consumer behaviour
- 3. Product and brand development
- 4. Strategic pricing
- 5. Distribution channel marketing
- 6. Promotion in marketing