The fundamentals of marketing

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The fundamentals of marketing

Introduces the fundamentals of marketing communications to non-business students. This book teaches students how marketing organisations successfully move from product concept through to successful brand and the tools used to make brands as strong as they can be. It shows how these tools are used to...

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Bibliographic Details
Main Author:	Russel, Edward (Author)
Format:	Book
Language:	English
Published:	Lausanne, Switzerland ; Worthing, West Sussex U. K. : Ava Academia , c2010
Subjects:	Communication in marketing Marketing > Management

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