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110623s2010 sz eng |
| 020 |
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|a 2940373728 (paperback : alk. paper)
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| 020 |
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|a 9782940373727 (paperback : alk. paper)
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| 050 |
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|a HF5415.123
|b .R87 2010
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| 090 |
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|a HF5415.123
|b .R87 2010
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| 100 |
1 |
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|a Russel, Edward ,
|e author
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| 245 |
1 |
4 |
|a The fundamentals of marketing
|c by Edward Russell
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| 260 |
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|a Lausanne, Switzerland ;
|a Worthing, West Sussex U. K. :
|b Ava Academia ,
|c c2010
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| 300 |
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|a 191 p. :
|b col. ill. ;
|c 23 cm.
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| 505 |
0 |
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|a 1. The business of marketing -- 2. Consumer behaviour -- 3. Product and brand development -- 4. Strategic pricing -- 5. Distribution channel marketing -- 6. Promotion in marketing
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| 520 |
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|a Introduces the fundamentals of marketing communications to non-business students. This book teaches students how marketing organisations successfully move from product concept through to successful brand and the tools used to make brands as strong as they can be. It shows how these tools are used to develop successful marketing communications
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| 650 |
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|a Communication in marketing
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| 650 |
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0 |
|a Marketing
|x Management
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| 999 |
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|a 1000141899
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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