Basic marketing research : using Microsoft Excel data analysis
For undergraduate Marketing Research courses. Basic Marketing Research usesExcela add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future caree...
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachusetts ; Upper Saddle River, New Jersey :
Prentice Hall ,
c2012
|
| Edition: | 3rd ed |
| Subjects: |
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