Basic marketing research : using Microsoft Excel data analysis
For undergraduate Marketing Research courses. Basic Marketing Research usesExcela add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future caree...
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Bibliographic Details
| Main Authors: |
Burns, Alvin C.
(Author),
Bush, Ronald F.
(Author) |
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| Format: | Book
|
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| Language: | English |
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| Published: |
Boston, Massachusetts ; Upper Saddle River, New Jersey :
Prentice Hall ,
c2012
|
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| Edition: | 3rd ed |
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| Subjects: | |
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