Basic marketing research using Microsoft Excel data analysis

Bibliographic Details
Main Authors: Burns, Alvin C. (Author), Bush, Ronald F. (Author)
Format: Book
Language:English
Published: Boston, Massachusetts ; Upper Saddle River, New Jersey Prentice Hall c2012
Edition:3rd ed
Subjects:

MARC

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020 |a 9780135078228 (paperback : alk. paper) 
050 0 0 |a HF5415.2  |b .B87 2012 
090 0 0 |a HF5415.2  |b .B87 2012 
100 1 |a Burns, Alvin C.  |e author 
245 1 0 |a Basic marketing research  |b using Microsoft Excel data analysis  |c Alvin C. Burns, Ronald F. Bush 
250 |a 3rd ed 
260 |a Boston, Massachusetts ;  |a Upper Saddle River, New Jersey  |b Prentice Hall  |c c2012 
300 |a xxii, 391 p.  |b col. ill.  |c 26 cm 
630 0 0 |a Microsoft Excel (Computer file) 
650 0 |a Marketing research 
700 1 |a Bush, Ronald F.  |e author 
999 |a 1000141896  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus