Basic marketing research using Microsoft Excel data analysis
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachusetts ; Upper Saddle River, New Jersey
Prentice Hall
c2012
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| Edition: | 3rd ed |
| Subjects: |
| Physical Description: | xxii, 391 p. col. ill. 26 cm |
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| ISBN: | 0135078229 (paperback : alk. paper) 9780135078228 (paperback : alk. paper) |