Basic marketing research : using Microsoft Excel data analysis
For undergraduate Marketing Research courses. Basic Marketing Research usesExcela add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future caree...
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachusetts ; Upper Saddle River, New Jersey :
Prentice Hall ,
c2012
|
| Edition: | 3rd ed |
| Subjects: |
| Summary: | For undergraduate Marketing Research courses. Basic Marketing Research usesExcela add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers |
|---|---|
| Physical Description: | xxii, 391 p. : col. ill. ; 26 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0135078229 (paperback : alk. paper) 9780135078228 (paperback : alk. paper) |