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20111214093000.0 |
| 008 |
110623s2011 mau eng |
| 020 |
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|a 0136089364 (paerback : alk. paper)
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| 020 |
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|a 9780136089360 (paperback : alk. paper)
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| 050 |
0 |
0 |
|a HF5415.13
|b .W663 2011
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| 090 |
0 |
0 |
|a HF5415.13
|b .W663 2011
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| 100 |
1 |
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|a Wood, Marian Burk ,
|e author
|
| 245 |
1 |
4 |
|a The marketing plan handbook
|c Marian Burk Wood
|
| 250 |
|
|
|a 4th ed
|
| 260 |
|
|
|a Boston, Massachusetts ;
|a Upper Saddle River, New Jersey :
|b Prentice Hall ,
|c c2011
|
| 300 |
|
|
|a xiv, 210 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 505 |
0 |
|
|a 1. Marketing planning : new urgency, new possibilities -- 2. Analyzing the current situation -- 3. Understanding markets and customers -- 4. Planning segmentation, targeting, and positioning -- 5. Planning direction, objectives, and marketing support -- 6. Developing product and brand strategy -- 7. Developing pricing strategy -- 8. Developing channel and logistics strategy -- 9. Developing marketing communications and influence strategy -- 10. Planning metrics and implementation control
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| 650 |
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0 |
|a Marketing
|x Management
|v Handbooks, manuals, etc
|
| 999 |
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|a 1000141894
|b Book
|c Reference
|e Gong Badak Campus
|