The marketing plan handbook

Bibliographic Details
Main Author: Wood, Marian Burk (Author)
Format: Book
Language:English
Published: Boston, Massachusetts ; Upper Saddle River, New Jersey Prentice Hall c2011
Edition:4th ed
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000074816
008 110623s2011 mau eng
020 |a 0136089364 (paerback : alk. paper) 
020 |a 9780136089360 (paperback : alk. paper) 
050 0 0 |a HF5415.13  |b .W663 2011 
090 0 0 |a HF5415.13  |b .W663 2011 
100 1 |a Wood, Marian Burk  |e author 
245 1 4 |a The marketing plan handbook  |c Marian Burk Wood 
250 |a 4th ed 
260 |a Boston, Massachusetts ;  |a Upper Saddle River, New Jersey  |b Prentice Hall  |c c2011 
300 |a xiv, 210 p.  |b ill.  |c 24 cm 
650 0 |a Marketing  |x Management  |v Handbooks, manuals, etc 
999 |a 1000141894  |b Book  |c Reference  |e Gong Badak Campus