The marketing plan handbook
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachusetts ; Upper Saddle River, New Jersey :
Prentice Hall ,
c2011
|
| Edition: | 4th ed |
| Subjects: |
| Physical Description: | xiv, 210 p. : ill. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0136089364 (paerback : alk. paper) 9780136089360 (paperback : alk. paper) |