From brainwave to business : how to turn your brilliant idea into a successful start-up - Gates, Celia (Harlow, England ; New York : Financial times prentice Hall/Pearson, 2010)
1. How to generate new ideas -- 2. What to do with a brilliant brainwave -- 3. How to develop your brainwave further -- 4. How to secure your intellectual property -- 5. Publicly disclosing your brainwaves -- 6. How to plan your business -- 7. How to raise funds for your business -- 8. How to get rich from your ideas -- 9. How to put your brainwave into production -- 10. How to generate unlimited profits from sales -- 11. How to attract more of the "right" attention by marketing and promoting your business -- 12. How to test, measure and continually optimise everything you do -- 13. What to do if somebody has stolen your idea -- 14. How to develop your brand and grow your assets -- 15. How to manage and multiply your success
Includes index
Keywords: Entrepreneurship; Inventions; New business enterprises; New products