From brainwave to business : how to turn your brilliant idea into a successful start-up

Bibliographic Details
Main Author: Gates, Celia (Author)
Format: Book
Language:English
Published: Harlow, England ; New York : Financial times prentice Hall/Pearson , c2010
Subjects:

MARC

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005 20111214.0
008 110623s2010 enk eng
020 |a 0273744054 (paperback : alk. paper) 
020 |a 9780273744054 (paperback : alk. paper) 
050 0 0 |a HD62.5   |b .G38 2010 
090 0 0 |a HD62.5   |b .G38 2010 
100 1 |a Gates, Celia ,   |e author 
245 1 0 |a From brainwave to business :   |b how to turn your brilliant idea into a successful start-up   |c Celia Gates 
260 |a Harlow, England ;   |a New York :   |b Financial times prentice Hall/Pearson ,   |c c2010 
300 |a xviii, 172 p. :   |b ill. ;   |c 24 cm. 
500 |a Includes index 
505 0 |a 1. How to generate new ideas -- 2. What to do with a brilliant brainwave -- 3. How to develop your brainwave further -- 4. How to secure your intellectual property -- 5. Publicly disclosing your brainwaves -- 6. How to plan your business -- 7. How to raise funds for your business -- 8. How to get rich from your ideas -- 9. How to put your brainwave into production -- 10. How to generate unlimited profits from sales -- 11. How to attract more of the "right" attention by marketing and promoting your business -- 12. How to test, measure and continually optimise everything you do -- 13. What to do if somebody has stolen your idea -- 14. How to develop your brand and grow your assets -- 15. How to manage and multiply your success 
650 0 |a Entrepreneurship 
650 0 |a Inventions 
650 0 |a New business enterprises 
650 0 |a New products 
999 |a 1000141893   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus