Pitch perfect : communicating with traditional and social media for scholars, researchers, and academic leaders

Pitch perfect : communicating with traditional and social media for scholars, researchers, and academic leaders

Bibliographic Details
Main Author: Tyson, William , 1949- (Author)
Format: Book
Language:English
Published: Sterling, Virginia : Stylus Publishing , c2010
Subjects:
College teachers > Professional relationships > United States
Communication in education > United States
Mass media and education > United States
Universities and colleges > Public relations > United States
Table of Contents:
  • 1. Telling your story : is it a good report if it's not read?
  • 2. How the media works
  • 3. Getting started
  • 4. Developing a media strategy : prioritizing the media
  • 5. Presenting your story in writing
  • 6. Calling the media
  • 7. Media sessions
  • 8. Resources for contacting the media
  • 9. Presenting new research findings
  • 10. When a reporter calls
  • 11. The media interview
  • 12. Radio and television interviews
  • 13. Opinion articles
  • 14. Letters to the editor
  • 15. Speeches
  • 16. Book promotion
  • 17. Web 2.0 and beyond

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