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20111222093000.0 |
| 008 |
110623s2010 vau eng |
| 020 |
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|a 1579223338 (paperback : alk. paper)
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| 020 |
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|a 9781579223335 (paperback : alk. paper)
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| 050 |
0 |
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|a LB2342.8
|b .T97 2010
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| 090 |
0 |
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|a LB2342.8
|b .T97 2010
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| 100 |
1 |
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|a Tyson, William ,
|d 1949- ,
|e author
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| 245 |
1 |
0 |
|a Pitch perfect :
|b communicating with traditional and social media for scholars, researchers, and academic leaders
|c William Tyson ; foreword by Robert Zemsky
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| 260 |
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|a Sterling, Virginia :
|b Stylus Publishing ,
|c c2010
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| 300 |
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|a xvi, 224 p. :
|b ill. ;
|c 23 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. Telling your story : is it a good report if it's not read? -- 2. How the media works -- 3. Getting started -- 4. Developing a media strategy : prioritizing the media -- 5. Presenting your story in writing -- 6. Calling the media -- 7. Media sessions -- 8. Resources for contacting the media -- 9. Presenting new research findings -- 10. When a reporter calls -- 11. The media interview -- 12. Radio and television interviews -- 13. Opinion articles -- 14. Letters to the editor -- 15. Speeches -- 16. Book promotion -- 17. Web 2.0 and beyond
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| 650 |
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0 |
|a College teachers
|x Professional relationships
|z United States
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| 650 |
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0 |
|a Communication in education
|z United States
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| 650 |
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0 |
|a Mass media and education
|z United States
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| 650 |
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|a Universities and colleges
|x Public relations
|z United States
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| 999 |
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|a 1000141995
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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