How to sell : sell anything to anyone - Owen, Joe (Harlow, England : Prentice Hall Business, 2010)
1. Preparing to succeed -- 2. Persuasive conversations -- 3. The principles and mindset of success -- 4. The sins of selling: how to fail -- 5. Key account management -- 6. Relationship management -- 7. Bids and tenders -- 8. Dealing with the tough stuff
Includes index
Keywords: Selling