How to sell with NLP : the powerful way to guarantee your sales success - Hutchinson, Pat (Harlow, England : Prentice Hall Business, 2010)
1. Selling in the twenty-first century -- 2. Building strong relationship -- 3. How your clients make decisions -- 4. Aligning with your role, your clients and your organisation -- 5. Believing your way to success -- 6. What are you aiming for? -- 7. Rapport gets you everywhere -- 8. The elegant language of sales -- 9. Using frames to keep control -- 10. Selling to groups --11. The NLP sales process
Includes index
Keywords: Neurolinguistic programming; Selling; Success in business