Succeeding in China
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Boston, Massachusetts :
Les50ns ,
c2010
|
| Series: | Lessons learned
|
| Subjects: |
Table of Contents:
- 1. Living in China
- 2. Entering the Chinese market
- 3. Take risks to enter new markets
- 4. Choose the right mix of local and foreign partners
- 5. The opportunities and challenges of working in China
- 6. Losing face
- 7. The three imperatives of doing marketing in China
- 8. Developing economies call for decisive change
- 9. Evolving your business model
- 10. Create an environment to retain your people
- 11. Loyalty to employees
- 12. The challenge of self-expression
- 13. Extending the supply chain
- 14. Saying yes to change