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00000cam a2200000 7i4500 |
| 001 |
0000074777 |
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20111102093000.0 |
| 008 |
110622s2010 mau eng |
| 020 |
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|a 9781422139875 (pbk.)
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| 050 |
0 |
0 |
|a HF5415.12.C5
|b S83 2010
|
| 090 |
0 |
0 |
|a HF5415.12.C5
|b S83 2010
|
| 245 |
0 |
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|a Succeeding in China
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| 260 |
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|a Boston, Massachusetts :
|b Les50ns ,
|c c2010
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| 300 |
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|a x, 95 p. ;
|c 19 cm.
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| 490 |
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|a Lessons learned
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| 505 |
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|a 1. Living in China -- 2. Entering the Chinese market -- 3. Take risks to enter new markets -- 4. Choose the right mix of local and foreign partners -- 5. The opportunities and challenges of working in China -- 6. Losing face -- 7. The three imperatives of doing marketing in China -- 8. Developing economies call for decisive change -- 9. Evolving your business model -- 10. Create an environment to retain your people -- 11. Loyalty to employees -- 12. The challenge of self-expression -- 13. Extending the supply chain -- 14. Saying yes to change
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| 650 |
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0 |
|a Investments, Foreign
|z China
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| 650 |
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0 |
|a Marketing
|z China
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| 650 |
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0 |
|a Success in business
|z China
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| 999 |
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|a 1000141916
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|