Entrepreneurship and innovation : readings and cases
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Prahran, Victoria :
Tilde University Press ,
c2011
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| Edition: | 2nd ed |
| Subjects: |
Table of Contents:
- 1. Entrepreneurship: a social and economic process
- 2. The entrepreneur: mind and action
- 3. The entrepreneurial process
- 4. Entrepreneurship
- 5. Small firms
- 6. Adoption and diffusion of innovation
- 7. Planning and strategy in entrepreneurial ventures
- 8. Financing the venture
- 9. Technology, technopreneurs and disruptive innovations
- 10. Intellectual property management and commercialization
- 11. Team building, company leadership, alliances and risk management
- 12. Social entrepreneurship and co-operative enterprise