http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
flash platform development of microsites, advergames, and branded applications
Helps you create Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. This title lets you learn some of the best practices for mastering the myriad of ad specs, deadlines, quality and version control issues and creating ads that balance campaign goals with design constraints
1. Flash advertising overview -- 2. Designing banner ads -- 3. Preparing and building ads -- 4. Forms and data -- 5. File optimization -- 6. Third-party rich-media technologies -- 7. Trafficking and tracking your ads -- 8. Designing micro sites -- 9. Preparing and building micro sites -- 10. Driving traffic to your micro sites -- 11. Advergaming and applications -- 12. Classes -- 13. The memory game -- 14. Case studies
Includes bibliographical references and index