rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Flash advertising
    sub title: flash platform development of microsites, advergames, and branded applications
  name:
    name part: Fincanon, Jason
    role:
      role term: creator
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: ne
    place:
      place term: Amsterdam, Netherlands
    place:
      place term: Boston, Massachusetts
    publisher: Focal Press
    date issued: c2010
    date issued: 2010
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xvii, 269 p. : col. ill. ; 25 cm.
  abstract: Helps you create Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. This title lets you learn some of the best practices for mastering the myriad of ad specs, deadlines, quality and version control issues and creating ads that balance campaign goals with design constraints
  table of contents: 1. Flash advertising overview -- 2. Designing banner ads -- 3. Preparing and building ads -- 4. Forms and data -- 5. File optimization -- 6. Third-party rich-media technologies -- 7. Trafficking and tracking your ads -- 8. Designing micro sites -- 9. Preparing and building micro sites -- 10. Driving traffic to your micro sites -- 11. Advergaming and applications -- 12. Classes -- 13. The memory game -- 14. Case studies
  note: Jason Fincanon
  note: Includes bibliographical references and index
  subject:
    topic: Computer animation
  subject:
    topic: Internet advertising
  subject:
    topic: Web sites
    topic: Design
  classification: TR897.7 .F56 2010
  identifier: (paperback : alk. paper)
  identifier: 9780240813455 (paperback : alk. paper)
  record info:
    record creation date: 110622
    record change date: 20111215093000.0
    record identifier: 0000074757